Bicycle Shop Owner Wheels Business Into Hartsdale

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Francisco Sierra, owner of Sierra Cycles, works on a bicycle at his shop that just relocated from Scarsdale to Hartsdale.
Francisco Sierra, owner of Sierra Cycles, works on a bicycle at his shop that just relocated from Scarsdale to Hartsdale. Photo Credit: Samantha Kramer

HARTSDALE, N.Y. — Hartsdale bikers looking for all the bells and whistles can turn to Sierra Cycles at its new Central Park Avenue location.

Francisco Sierra, owner of Sierra Cycles shop, relocated his 26-year-old family business from Garth Road in Scarsdale to Central Park Avenue as an opportunity for bigger space and more traffic — right by the four corners intersection in Hartsdale.

Sierra said he's received a warm welcome since he re-opened the business in December at its new location.

"I'm getting people from Scarsdale, White Plains, all over, who didn't know about us because we were so tucked in on Garth Road," he said about his former Scarsdale location. "I'm really happy to be able to do what I do on a larger scale."

The bicycle business runs in the 37-year-old's blood — he learned the business from his father, who also owns a Sierra bicycle shop in Chappaqua. What's unique about Sierra Cycles is that it not only offers mainstream brands, but also has bike accessories for smaller manufacturers and "niche" brands, Sierra said.

"We meet all sides of the spectrum," he said.

While the spring and summer months are Sierra's busier seasons, he said he draws a lot of the hardcore bikers this time of year because new bicycle products become available in the winter. The bike shop offers mountain and road models, including Yeti, Koma, Titus, Santa Cruz, Chumba and Giro.

There's also plenty of bike wear including helmets, shorts and shirts, as well as repair and accessory installation services offered.

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Comments (9)

Congratulations and good luck to Sierra Cycles.

Don’t trust anything Paul Feiner says. He’s probably scheming to create another fee or tax for bicycles to charge you with.

About eight years ago, my wife and I were searching for better LBS to purchase and maintain our bikes. Every bike shop we went to, we felt like being rushed to make a decision. A decision to spend thousands of dollars based on very little information and no dialog about our specific needs and riding style. That was not the case at Sierra Cycles. Francisco took really good care of us, and we never looked for another LBS again! Within last several years we bought couple of more DH bikes, couple road bikes and many components from Sierra Cycles. We like Sierra Cycles and Francisco for many reasons, but as a weekend warriors, we love going to Sierra for a one reason – Francisco is a rider too. He knows what works well for you and he will make sure you will get what you really need, and in my opinion this is the biggest difference between Sierra Cycles and other LBS.

I searched all NYC to find a good pro shop. It's dissapointing when you walk into a bike shop and the sales people don't know half as much as you do about bikes. I am not a pro rider and am not a mechanic but I read mountain bike magazines reguarly and check out mountain bike internet sites everyday(pinkbike, chopmtb, bikeradar etc etc). I do tons of research before I buy stuff. So I want whoever is selling me something bike related, to be as knowledgeable as I am when it comes to bike products. This is why I keep coming back to francisco at sierra cycles.
The guy knows his stuff. He always gives me his opinion on stuff I wanna buy, whether I like it or not. He's very straight up. no BS
He personally goes to the bike trade shows and has alot of connections with manufacturers and suppliers. He lives and breathes bikes.
He doesn't have a team of sales guys and mechanics, but he makes up for it with personalized attention. It's pretty much him and his mechanic, but when I walk into his shop I go right to the boss and negotiate with him until he gives me a good deal.
He recently built up my custom Marin quake (fox fork, saint cranks, hope brakes, dt swiss wheels etc)and I'm very happy. He's know building up my buddies cannondale claymore with xtr brakes/components and custom white stans flow ex wheels.
If your a bike guy go see francisco at sierra cycles at his new location.

(Oh and for some reason google maps gps won't take you to his correct location....if your lost, his shop is across the street from the gas station)

First impression is everything, Sierra Cycles is easy to spot and Francisco and Freddy have really done a great job with the new location.Sierra Cycles caters to all cyclist needs and wants from the different styles of bikes from on-road to mountain biking. Sierra cycles has the best selection around and I feel he has an amazing variety of brands then most local bike shops. Their mechanical skills are by far one of the best. I highly recommend Sierra cycles for all your bicycle needs,especially when it comes down to downhill mountain biking. Oh and did I mention they have longer hours than your other local bike shops. Sierra is the only shop that I would go to. Congrats Sierra Cycles in your new location!

They stepped it up big time with this new shop. Beautiful new location. If you want a bike shop that is rider owned and operated this is shop for you. Biking and bike shops go back generations for this family. Don't be surprised when you see grandpa with tools in his hand.

We will miss Francisco on Garth Rd! Best kept secret in Westchester!
Danny's does a nice job for run of the mill stuff, but for highly specialized parts, (no pun intended), Sierra Cycles is the best I have used to date. I own 5 top end road bikes all of which Francisco and his crew put together With the care, attention to detail, and passion that big shops like Danny's, just don't do. I will ride the extra 3 miles to keep all of my cycling business with him . And, he is a great guy! Best of luck to you!

Thank you but I will still go to Danny's Cycles 644 Central ave Scarsdale . They have the best of everything . Great selection , Great sales people and NO DOUBT The best Bike mechanics . See you at Dannys

Glad to have another bicycle shop in Greenburgh. It's a beautiful store, an asset to our town. PAUL FEINER, Greenburgh Town Supervisor