Roll out the lobster and serve up the pizza. If you are a seafood and Italian food aficionado, The Rex, a newly-opened eatery along Route 100 (247 North Central Ave.) in Hartsdale is worth a night out.
More than 100 guests attended The Rex's grand opening ribbon-cutting ceremony on Thursday evening, May 17.
Greenburgh Supervisor Paul Feiner said residents already are raving about the tasty food and fine service and told owner Jonathan Otto that "we're a big town, so you can have franchises. We're really thrilled you chose the Town of Greenburgh. I think you'll be the envy of all the other restaurants in Greenburgh."
"I think this is going to be a great success,'' Feiner added. "People think the food is really fabulous."
Lobster on pizza? Delicious. Ricotta, arugula, meatballs and other combinations on pizzas? Yum.
Otto said trucks cart fresh lobster down from Maine every 24 hours for his first restaurant on Long Island and now his second in Westchester County. The live lobsters are stored in huge tanks of sea water at Long Island City, Queens.
""All business is local,'' Otto said before toasting guests. "You have to be committed to the community... . We're serving the quintessential foods that Americans love."
The food was incredibly fresh, but not necessarily cheap. Lobster rolls that might sell for $12 to $15 on Cape Cod sell for $25 at The Rex. But again, they are delicious and addictive. (And this is Westchester.)
Indeed, Otto said he counts on customers "craving" his food, and that spelled success at his first restaurants. Otto is no stranger to successful business ventures having served as president of Rock Bottoms stores for 17 years with many stores in Westchester. These Rock Bottom ads are a blast from the past.
Otto, his wife, and Executive Chef Charlie Keller spent two years traveling the United States to identify the foods Americans crave most. They also investigated New York City's best pizzerias as well as some in Naples and Venice, Italy.
Bridget Gibbons, deputy director of economic development for Westchester County, pointed out that 97 percent of the county's businesses employ fewer than 100 workers -- "so small businesses are the economic engine" of Westchester.
For more details click on www.therexpizzaandlobster.com
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